MediaCore Offers Flexible Control over VoIP Routing

VoIP routing is a core part of any voice traffic exchange platform. Its functionality and flexibility can not only increase profit but optimize voice traffic flow and automate routine processes. The more customers and suppliers are involved in the call routing process, the more complicated becomes the routing.

So, building a solid network of providers and customers and acquiring good volumes of traffic is just half the battle. To extract their full potential, carriers should place a strong emphasis on the flexibility of their traffic and VoIP routing management tools. Flexible routing gives carriers more freedom to set their targets and adapt their goals to the complexities of the VoIP world. Thereafter, accurate and smoothly running VoIP routing helps to scale the telecom carrier business.

MediaCore SBC opens new vistas of VoIP routing management. It gives carriers unprecedented control over their routes at the best price on the market. We invite you to read about the routing options that differentiate MediaCore from other softswitches:

Simple and Advanced VoIP Routing

MediaCore offers two main routing options: Simple and Advanced. Simple routing uses default Least Cost Routing (LCR) and is tailored for VoIP companies with a smaller number of suppliers and customers. It is a convenient option to start using our class 4 softswitch. In addition, it is a handy option for carriers that have high volumes of similar traffic. They can manage it at ease without unnecessary sophistication.

Then, when customers learn more about the system, they can fine-tune their VoIP routing according to their custom needs.

Advanced routing caters to carriers with more developed networks. It gives them far more routing options and a higher degree of control over the traffic in their domain. This option is indispensable for carriers, which want to micromanage every single aspect of their VoIP routing, maximizing their profit. It can be time-consuming to set up advanced routing, but once it is ready, you can use it for a long time without any changes.

AB Routing for EU Traffic

The system accommodates the origin-based VoIP routing mechanism to meet the European voice traffic regulations. It allows MediaCore users to set a different price for EU and non-EU originated traffic. The platform analyses both A and B numbers to process the call via the needed price list, depending on the country of origin. This helps carriers avoid needless costs when dealing with price-unregulated traffic originating from outside the EU.

Currently, origin-based routing is also needed for a range of non-European countries. Clients can use this logic to create any call routing.

Jurisdictional Routing

To deal with US traffic, MediaCore supports jurisdictional VoIP routing via integration of a LERG database and subscription to an LNP/MNP dipping service. Jurisdictional routing takes into account the called number and the calling number and affects rates and taxes for long-distance calls. The function adds another dimension to user routing control, which abides by interstate, intrastate, or non-jurisdictional call regulation.

LCR, Priorities, Weight, Quality, Profit, and Day/Time

With the MediaCore class 4 softswitch, carriers have a wide range of options to choose from. The Least Cost Routing is available by default, but users and can also work with other features and VoIP routing rules, such as priorities, weight, quality, profit and time-of-the-day to extract the most profit out of existing traffic.

Additionally, the platform allows carriers to set a negative profit value to accommodate multiple-company swap deals. MediaCore’s dynamic profit control ensures that specified profit targets are met.

Quality and weight settings can also be incorporated and are subject to value changes in Average Seizure Ratio (ASR) and Average Call Duration (ACD) in carriers’ termination points. This in turn increases MediaCore users’ revenue.

Carriers can combine various VoIP routing options and conditions to reach the best performance.

VoIP Routing Automation and Optimization

Finally, MediaCore solution is equipped with a routing algorithm, which allows carriers to modify routing automatically according to pre-selected features. Monitoring and execution of processes happen in real-time with an accuracy of up to 60 seconds and is based on traffic suppliers’ quality and profitability values. MediaCore users can create custom events, that will work only under certain conditions. Users can choose either to apply them automatically or to receive notifications and analyze each case individually.

All these features help softswitch users to save working hours. Our usability and convenient provisioning tools allow managers to spend more time developing business and increasing traffic volumes.

MediaCore has a proven track record of increasing traffic and margin. Try the platform and give your VoIP business unparalleled flexibility of control over traffic flow! Furthermore, we offer free online training sessions for new customers that will help them to learn the advanced features.

For increased performance via a flexible VoIP routing, we invite you to try the high-end MediaCore softswitch. Contact us at software@speedflow.com to get more information.

Updated: 20.05.2021