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Voice over Internet Protocol, or VoIP for short, is a technology that allows for the transmission of voice communication as well as other multimedia sessions via networks that use the Internet Protocol (IP). Applications such as faxing, SMS messaging, and voice messaging can also be transmitted using VoIP networks. In most cases, the cost of VoIP services is significantly lower than the cost of traditional telephone services.

Traffic is the total amount of data and voice over internet protocol (VoIP) calls that are received and transmitted across the internet.

The procedure by which phone calls are directed over an IP network and delivered to their intended recipient is known as VoIP termination. The call is transferred from one carrier (a Voice over Internet Protocol (VoIP) provider or a telephone company) to another until it is received by the party that was dialled. Termination of VoIP calls is also sometimes referred to as call termination or VoIP wholesale termination.

What are ASR and ACD?
Both ASR and ACD are important quality measures for providers of VoIP services.
The term “Answer-Seizure Ratio” refers to the proportion of calls that are successfully connected to the total number of attempts made to make connections.
The “Average Call Duration” (ACD) metric displays the typical length of time that calls are routed.

CC traffic, commonly referred to as call centre traffic, is distinguished from ordinary traffic by a number of unique properties. CC traffic is characterised by high Calls per Second (CPS) rates and generally short Average Call Duration (ACD) rates.

Sending a single text message to a large number of recipients at once is what’s meant by the term “bulk SMS.” It sees widespread application across a variety of commercial domains, including marketing, notifications, and reminders.

Application-to-person messaging, or A2P for short, refers to any type of traffic in which a person gets messages from an application. This is in contrast to the more conventional form of messaging known as person-to-person, or P2

A Softswitch is a device in a telecommunications network that is based on software that offers managing of voice, fax, data, and video traffic, as well as the routing of a call inside the network. It is also capable of processing the signalling for all different types of packet protocols. Class 4 and Class 5 Softswitches are the two subcategories that are used to categorise VoIP Softswitches. 

A Class 4 VoIP Softswitch is a type of VoIP software, utilised for the purpose of transit VoIP traffic from one carrier to another. The primary responsibility of a Class 4 Softswitch is to ensure that the routing of huge numbers of long-distance VoIP calls continues without interruption.

The traditional switch is a piece of hardware that is fitted with actual switchboards to facilitate the routing of incoming calls. However, Softswitches are utilised in Voice over Internet Protocol calls. They are functionally equivalent to conventional switches and are put on servers rather than stand-alone devices.

For VoIP carriers, VoIP billing offers a comprehensive solution for financial accounting needs. It not only generates invoices for the clients, but it also gathers information about telephone calls and other services, calculates that information, and displays it. Additionally, the system provides comprehensive call statistics, data on connection quality, financial reports, and other important forms of information.

H.323 was the first VoIP standard to implement the Real-time Transport Protocol (RTP) to transport audio and video across IP networks. In general, The H. 323 gatekeeper may control call signaling and fork the call to any number of devices at the same time.

SIP is a communication protocol that is used to set up, change, and end sessions. It is an application layer protocol that uses parts of both HTTP and SMTP (SMTP). SIP is built in pieces, and it can work with many other protocols that are needed to set up and support communication sessions.

A compression and decompression algorithm is known as a codec. This type of technology makes it possible to reduce bandwidth. Both the G.723 and the G.729 codecs are the most often used alternatives in VoIP at the moment.

The process of changing a media stream from one codec format to another is referred to as transcoding. This is typically necessary in the event that a client’s system does not support the sort of conversion that the provider offers, sometimes known as a codec. The quality of the connection to the data stream is not degraded in any way during the process of real-time conversion of VoIP traffic.

Routing is the process of picking a VoIP service from a list so that a VoIP call can be made. Routing in packet-switching networks is often a decision-making process that moves a packet from its source to its destination through many networking channels. Traditional platforms don’t have as many routing options as advanced platforms, such as origination-based, priority-based, jurisdictional, etc. routing. So, this gives carriers a lot more freedom to set and reach their goals.

Least Costs Routing, abbreviated to LCR for short, is a feature that enables users to prioritise routing based on the route that has the lowest cost per minute in order to generate the most amount of revenue.

Jurisdictional routing was developed to support VoIP traffic coming from the United States. There are some high-end Softswitches that offer this feature to carriers, and it is one of those features. It gives countries the ability to autonomously regulate prices based on origination points within, between, and outside of their respective jurisdictions.

The traffic quality and profitability of VoIP operators are both improved by using a revenue assurance system. This software will continuously monitor the destination, adapt to it, and choose the most effective routes possible in accordance with the special regulations. The revenue assurance system has the capability to automatically freeze destinations that are causing issues. As a result, it ensures that the goals that have been predetermined for the bare minimum desired amount of income are met.

The term “mobile advertising” refers to any sort of marketing that is delivered via wirelessly connected mobile devices like smartphones and tablets. Businesses can reach mobile users using SMS text ads or embedded banner ads on mobile websites.

The delivery of advertisements to consumers while they are actively using a mobile application is an example of one form of advertising approach known as “in-app mobile advertising.”

Online advertising, also known as online marketing, Internet advertising, digital advertising, or web advertising, is a form of marketing and advertising that promotes products and services to audiences and platform users by using the Internet. Other names for online advertising include web advertising, digital advertising, and web advertising.

Displaying advertisements on a mobile device when the device is in the process of receiving a call. It is a simple method that can improve the visibility of advertisements on a mobile device without negatively impacting the experience of the user.Cutting-edge and extremely effective form of advertisement distribution, provided by very few advertising platforms.

This advancement can be beneficial to app developers, mobile network providers, and any other businesses that already have a customer base consisting primarily of people who use smartphones.

A mobile virtual network operator is abbreviated with the acronym MVNO. Simply put, a mobile virtual network operator (MVNO) is a reseller of services related to wireless communications.
 The mobile virtual network operator (MVNO) leases wireless capacity (in effect, buys “minutes”) from a third-party mobile network operator (MNO) at wholesale costs and then resells it to customers under its business brand at discounted retail prices.

A mobile virtual network operator (MVNO) partners with a mobile network provider to gain access to the telecommunications network. After that, it decides on its own retail prices. The MVNO may also handle marketing, sales, and customer service without relying on any third parties. The alternative is to employ a mobile virtual network operator (MVNE).

App developers have the ability to integrate their app with an advertising platform in order to display advertisements to their  users. As a consequence of this, app developers receive a revenue share, thereby increasing the value of their service.

Operators can display advertisements to their consumers before and after incoming calls. With mobile advertising operators receive:
 -Worldwide Ad coverage – no impressions are being wasted;
 -Quick integration with third-party apps via SDK or API;

-High Retention.

With an advertising platform, unique for the current market MVNOs can add additional value to their services.