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The right SMS hubbing PlatformSMS traffic is increasing rapidly and creates opportunities for enterprise messaging businesses. Whether companies start an SMS division or they need to upgrade their existing messaging infrastructure, they face the problem of choosing an SMS hubbing platform that will enable their business growth. Let’s review which aspects are the most important when choosing the SMS solution.

MediaCore helps emerging companies to enter the marketA key premise for success in VoIP industry is setting up an infrastructure capable of covering the full scope of a business vision. Most of VoIP and SMS start-ups should ask themselves few questions regarding their first class 4 softswitch. What infrastructure will help emerging companies enter the market and sustain consistent business growth? Will it enable them to shift direction easily to respond to industry changes? Here you can review our practical tips, based on real use cases of our loyal customers.

MediaCore TranscodingVoIP protocols are a group of technologies that make calls possible over the internet in the form of data packets sent from one IP to another. A variety of protocols have been developed to serve different purposes, from transmission of voice calls to sending of fax messages and SMS. Several VoIP protocols, such as SIP and H.323, are the dominant choice today. To cover all requirements of the VoIP business, it is a good practice to use a softswitch that supports multiple protocols and codecs and can convert them.  Such softswitches do not limit carriers to establish networks which consist of any type of traffic and destinations  geography.

AB routing Today’s VoIP market is very dynamic. With new challenges arising constantly, flexibility of routing has become a necessity. One routing feature that demonstrates a shift in value from an advantageous option to a necessary one is AB routing—otherwise known as origin-based routing. AB routing was first introduced in 2016 when European operators implemented surcharges for traffic originating from outside the European Economic Area.

remote officeThe current COVID-19 pandemic has forced countries in Europe and elsewhere to employ drastic temporary measures to bring things back to normal. For many enterprises, developments over the past few weeks have placed a huge importance on making arrangements for employees to work from home. The challenge with such solution is often related to maintaining the same level of efficiency as with physical office work.

a2p messaging platformTechnology has put a different slant on the way we communicate. To be obvious, we no longer require leaf-clad runners to cover hundreds of kilometers from one point to another to deliver our message. We have figured out how to turn a message into raw data packages, compress it, transmit it and expand it into the original from one device to another regardless of location and distance. Nowadays, we have many channels of instantaneous communication, some of which are evolving still, creating new opportunities for businesses.

migrationA softswitch is a long-term investment, which comes with certain requirements for commitment from VoIP providers. This commitment is understandable and usually a good thing, except when carriers outgrow the benefits that their initial solution gives them. Then, they are faced with the thought of potential migration to another softswitch.

HTTP protocolIn today’s digitalised world, business growth is often reliant on technological capacity. For SMS carriers, in particular, a large chunk of this capacity for business growth is provided by their softswitch. This is why it is important to have the right one, else a lot of available opportunities would be passed. To cover the full spectrum of business opportunities in the SMS sector, carriers should rely on a softswitch that supports multiple protocols.