A softswitch is a long-term investment, which comes with certain requirements for commitment from VoIP providers. This commitment is understandable and usually a good thing, except when carriers outgrow the benefits that their initial solution gives them. Then, they are faced with the thought of potential migration to another softswitch.
In today’s digitalised world, business growth is often reliant on technological capacity. For SMS carriers, in particular, a large chunk of this capacity for business growth is provided by their softswitch. This is why it is important to have the right one, else a lot of available opportunities would be passed. To cover the full spectrum of business opportunities in the SMS sector, carriers should rely on a softswitch that supports multiple protocols.
To build a profitable strategy and stimulate growth, carriers need accurate, real-time data about their operations and environment. Without access to such data, they risk wasting a great opportunity to identify and remove bottlenecks that erode their progress.As a carrier-grade platform, MediaCore offers an array of accurate reporting tools with a generation speed of less than 60 seconds, even amid high volumes of traffic (such as CC traffic).
Carriers must be able to navigate the VoIP landscape without fear of having their security breached. Hacker invasions can be very damaging as they can cause interruptions to the normal flow of business operations and hurt the reputation of the carrier. With hacker activity on the rise in recent years, and the fact that most security breaches happen during off-peak hours, having a capable technical support team on standby at all times is becoming a must.
The line that separates success from failure in the VoIP business is often defined by the degree of efficiency with which carriers run their operations. Without trustworthy tools with automation capabilities, standard operations tend to lack a critical layer, which in turn means employees' brainpower is wasted on trivial tasks. A stable solution with functions that provide efficient time management through automation and shortcuts can not only boost profit for carriers but can stimulate and sustain growth in the long run.
Fraud costs VoIP service providers over $2 billion every year. For a provider, real-time route monitoring followed by a swift response to suspicious traffic can mean the difference between making a profit and sustaining a substantial loss. Softswitch Revenue Assurance systems such as The Guardian provide real-time supervision and automatic, user-defined control of traffic, so fraud schemes are eliminated in their bud, before they inflict any losses.
Building a solid network of providers and customers and acquiring good volumes of traffic is just half the battle. To extract their full potential, carriers should place a strong emphasis on the flexibility of their traffic and route management tools. Flexible routing gives carriers more freedom to set their targets and adapt their goals to the complexities of the VoIP world.
The A2P messaging industry has grown significantly in the past two years. Its upward trajectory is unlikely to change for the foreseeable future. A2P messaging holds a special appeal for companies as it caters to their customer relationships in a cost-effective, secure and unobtrusive way.
Challenges in processing CC traffic are expected to intensify in the near future. As CC traffic typically exhibits a high volume of calls per second (CPS) and low average call duration (ACD), carriers often struggle to successfully process call attempts. To deal with high peaks of CC traffic, operators require an intelligent, high-capacity solution.
Research studies show that the MVNO market is growing at a fast pace. According to Grand View Research by 2025 its size is expected to increase with 7.8%. The reasons for this are many – high smartphone penetration and the surge of mobile data usage worldwide, numerous technological innovations, user engagement programs, introduction of innovative services, and more. However, this rapid expansion creates more and more challenges and staying ahead of the competition becomes a rather difficult task.