Today’s VoIP market is very dynamic. With new challenges arising constantly, flexibility of routing has become a necessity. One routing feature that demonstrates a shift in value from an advantageous option to a necessary one is AB routing—otherwise known as origin-based routing. AB routing was first introduced in 2016 when European operators implemented surcharges for traffic originating from outside the European Economic Area.
The current COVID-19 pandemic has forced countries in Europe and elsewhere to employ drastic temporary measures to bring things back to normal. For many enterprises, developments over the past few weeks have placed a huge importance on making arrangements for employees to work from home. The challenge with such solution is often related to maintaining the same level of efficiency as with physical office work.
Ordered billing is a must for running a successful VoIP and SMS business. To achieve this, you have to rely on a softswitch with an integrated billing module that is accurate and feature rich. MediaCore has a range of easy-to-use tools that help carriers monitor and organize the financial side of their voice and SMS business.
Technology has put a different slant on the way we communicate. To be obvious, we no longer require leaf-clad runners to cover hundreds of kilometers from one point to another to deliver our message. We have figured out how to turn a message into raw data packages, compress it, transmit it and expand it into the original from one device to another regardless of location and distance. Nowadays, we have many channels of instantaneous communication, some of which are evolving still, creating new opportunities for businesses.
A softswitch is a long-term investment, which comes with certain requirements for commitment from VoIP providers. This commitment is understandable and usually a good thing, except when carriers outgrow the benefits that their initial solution gives them. Then, they are faced with the thought of potential migration to another softswitch.
In today’s digitalised world, business growth is often reliant on technological capacity. For SMS carriers, in particular, a large chunk of this capacity for business growth is provided by their softswitch. This is why it is important to have the right one, else a lot of available opportunities would be passed. To cover the full spectrum of business opportunities in the SMS sector, carriers should rely on a softswitch that supports multiple protocols.
To build a profitable strategy and stimulate growth, carriers need accurate, real-time data about their operations and environment. Without access to such data, they risk wasting a great opportunity to identify and remove bottlenecks that erode their progress.As a carrier-grade platform, MediaCore offers an array of accurate reporting tools with a generation speed of less than 60 seconds, even amid high volumes of traffic (such as CC traffic).
Carriers must be able to navigate the VoIP landscape without fear of having their security breached. Hacker invasions can be very damaging as they can cause interruptions to the normal flow of business operations and hurt the reputation of the carrier. With hacker activity on the rise in recent years, and the fact that most security breaches happen during off-peak hours, having a capable technical support team on standby at all times is becoming a must.
The line that separates success from failure in the VoIP business is often defined by the degree of efficiency with which carriers run their operations. Without trustworthy tools with automation capabilities, standard operations tend to lack a critical layer, which in turn means employees' brainpower is wasted on trivial tasks. A stable solution with functions that provide efficient time management through automation and shortcuts can not only boost profit for carriers but can stimulate and sustain growth in the long run.
Fraud costs VoIP service providers over $2 billion every year. For a provider, real-time route monitoring followed by a swift response to suspicious traffic can mean the difference between making a profit and sustaining a substantial loss. Softswitch Revenue Assurance systems such as The Guardian provide real-time supervision and automatic, user-defined control of traffic, so fraud schemes are eliminated in their bud, before they inflict any losses.