Blog

MediaCore helps emerging companies to enter the marketA key premise for success in VoIP industry is setting up an infrastructure capable of covering the full scope of a business vision. Most of VoIP and SMS start-ups should ask themselves few questions regarding their first class 4 softswitch. What infrastructure will help emerging companies enter the market and sustain consistent business growth? Will it enable them to shift direction easily to respond to industry changes? Here you can review our practical tips, based on real use cases of our loyal customers.

MediaCore TranscodingVoIP protocols are a group of technologies that make calls possible over the internet in the form of data packets sent from one IP to another. A variety of protocols have been developed to serve different purposes, from transmission of voice calls to sending of fax messages and SMS. Several VoIP protocols, such as SIP and H.323, are the dominant choice today. To cover all requirements of the VoIP business, it is a good practice to use a softswitch that supports multiple protocols and codecs and can convert them.  Such softswitches do not limit carriers to establish networks which consist of any type of traffic and destinations  geography.

AB routing Today’s VoIP market is very dynamic. With new challenges arising constantly, flexibility of routing has become a necessity. One routing feature that demonstrates a shift in value from an advantageous option to a necessary one is AB routing—otherwise known as origin-based routing. AB routing was first introduced in 2016 when European operators implemented surcharges for traffic originating from outside the European Economic Area.

Last updated: October 24, 2022

a2p messaging
What is A2P messaging
A2P messaging, or "application to person messaging," is a type of SMS messaging. Generally speaking, in which a text is sent from a software application run by a business to a customer's device. This method is also called "enterprise SMS" or "business SMS." Mobile users can choose to sign up for text message alerts that let them interact with businesses through their phones. The line of communication is usually one-way With A2P messaging. Since about 98% of all text messages are read, A2P messaging is a cost-effective method for businesses to increase client engagement. A2P messages are often used for marketing campaigns, discount codes, reminders about appointments, account PIN codes, bank alerts, and notifications about packages being shipped.

Last updated: November 24, 2022   migrate to Class 4 SoftswitchA Softswitch is a long-term investment that requires a certain level of commitment from VoIP service providers. This dedication is understandable and generally beneficial. Except when carriers exceed the advantages of their initial solution. A move to a different Softswitch may be an option for them. The pros of making the choice to migrate to a Class 4 Softswitch, in order to get a more powerful and flexible platform far outweigh the cons of staying on an old Softswitch.

HTTP protocolIn today’s digitalised world, business growth is often reliant on technological capacity. For SMS carriers, in particular, a large chunk of this capacity for business growth is provided by their softswitch. This is why it is important to have the right one, else a lot of available opportunities would be passed. To cover the full spectrum of business opportunities in the SMS sector, carriers should rely on a softswitch that supports multiple protocols.

MediaCore reportsTo build a profitable strategy and stimulate growth, carriers need accurate, real-time data about their operations and environment. Without access to such data, they risk wasting a great opportunity to identify and remove bottlenecks that erode their progress.

As a carrier-grade platform, MediaCore offers an array of accurate reporting tools with a generation speed of less than 60 seconds, even amid high volumes of traffic (such as CC traffic).