A key premise for success in VoIP industry is setting up an infrastructure capable of covering the full scope of a business vision. Most of VoIP and SMS start-ups should ask themselves few questions regarding their first class 4 softswitch. What infrastructure will help emerging companies enter the market and sustain consistent business growth? Will it enable them to shift direction easily to respond to industry changes? Here you can review our practical tips, based on real use cases of our loyal customers.
VoIP protocols are a group of technologies that make calls possible over the internet in the form of data packets sent from one IP to another. A variety of protocols have been developed to serve different purposes, from transmission of voice calls to sending of fax messages and SMS. Several VoIP protocols, such as SIP and H.323, are the dominant choice today. To cover all requirements of the VoIP business, it is a good practice to use a softswitch that supports multiple protocols and codecs and can convert them. Such softswitches do not limit carriers to establish networks which consist of any type of traffic and destinations geography.
The telecom carrier business is undergoing constant change. With technology advancing and traffic volumes rising every year, carriers must be well-equipped to respond to the changes. One of the most needed instruments for that purpose are the softswitch add-ons.
Today’s VoIP market is very dynamic. With new challenges arising constantly, flexibility of routing has become a necessity. One routing feature that demonstrates a shift in value from an advantageous option to a necessary one is AB routing—otherwise known as origin-based routing. AB routing was first introduced in 2016 when European operators implemented surcharges for traffic originating from outside the European Economic Area.
Ordered telecom billing is a must for running a successful VoIP and SMS business. To achieve this, you have to rely on a softswitch with an integrated billing module that is accurate and feature rich. MediaCore has a range of easy-to-use tools that help carriers monitor and organize the financial side of their voice and SMS business.
The volume of CC traffic is rising. The expansion has created many new opportunities for wholesalers and big telecoms. To seize them, they need a high-capacity softswitch that can handle large volumes of Calls per Second (CPS) and low Average Call Duration (ACD).
Last updated: October 24, 2022
What is A2P messagingA2P messaging, or "application to person messaging," is a type of SMS messaging. Generally speaking, in which a text is sent from a software application run by a business to a customer's device. This method is also called "enterprise SMS" or "business SMS." Mobile users can choose to sign up for text message alerts that let them interact with businesses through their phones. The line of communication is usually one-way With A2P messaging. Since about 98% of all text messages are read, A2P messaging is a cost-effective method for businesses to increase client engagement. A2P messages are often used for marketing campaigns, discount codes, reminders about appointments, account PIN codes, bank alerts, and notifications about packages being shipped.
Last updated: November 24, 2022 A Softswitch is a long-term investment that requires a certain level of commitment from VoIP service providers. This dedication is understandable and generally beneficial. Except when carriers exceed the advantages of their initial solution. A move to a different Softswitch may be an option for them. The pros of making the choice to migrate to a Class 4 Softswitch, in order to get a more powerful and flexible platform far outweigh the cons of staying on an old Softswitch.
In today’s digitalised world, business growth is often reliant on technological capacity. For SMS carriers, in particular, a large chunk of this capacity for business growth is provided by their softswitch. This is why it is important to have the right one, else a lot of available opportunities would be passed. To cover the full spectrum of business opportunities in the SMS sector, carriers should rely on a softswitch that supports multiple protocols.
To build a profitable strategy and stimulate growth, carriers need accurate, real-time data about their operations and environment. Without access to such data, they risk wasting a great opportunity to identify and remove bottlenecks that erode their progress.As a carrier-grade platform, MediaCore offers an array of accurate reporting tools with a generation speed of less than 60 seconds, even amid high volumes of traffic (such as CC traffic).