Building a solid network of providers and customers and acquiring good volumes of traffic is just half the battle. To extract their full potential, carriers should place a strong emphasis on the flexibility of their traffic and route management tools. Flexible routing gives carriers more freedom to set their targets and adapt their goals to the complexities of the VoIP world.
The A2P messaging industry has grown significantly in the past two years. Its upward trajectory is unlikely to change for the foreseeable future. A2P messaging holds a special appeal for companies. It caters to their customer relationships in a cost-effective, secure and unobtrusive way.
Challenges in processing CC traffic are expected to intensify in the near future. As CC traffic typically exhibits a high volume of calls per second (CPS) and low average call duration (ACD), carriers often struggle to successfully process call attempts. To deal with high peaks of CC traffic, operators require an intelligent, high-capacity solution.
Research studies show that the MVNO market is growing at a fast pace. According to Grand View Research by 2025 its size is expected to increase with 7.8%. The reasons for this are many – high smartphone penetration and the surge of mobile data usage worldwide, numerous technological innovations, user engagement programs, introduction of innovative services, and more. However, this rapid expansion creates more and more challenges and staying ahead of the competition becomes a rather difficult task.
Reliable infrastructure is the core of successful business operations. Nowadays the telecom industry is changing dynamically. Every day new challenges occur and it’s important to have an up-to-date network to be able to react to them. When software providers stop upgrading their platforms regularly or do not offer smooth integration with third-party subsidiary systems, infrastructure becomes vulnerable and sensitive to current market trends.
Nowadays, it’s crucial for telecom operators to have more than just a comprehensive SBC with a wide range of routing features. To stay competitive they also need a variety of tools to analyze and optimize their business operations. Providers must process huge amounts of data in order to be well prepared and react quickly to the ever-changing market. The telecom industry is so dynamic that infrastructure needs constantly to be updated to make companies more flexible and resilient to market challenges.
Last updated: January 20, 2021.
The telecom industry is among the most dynamic business areas. Technology is evolving daily and identifies opportunities to introduce new features and products. If we research the statistics of the last few years, we can see tremendous growth in the SMS traffic volumes, mostly because of the A2P messaging development.
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