The A2P messaging industry has grown significantly in the past two years. Its upward trajectory is unlikely to change for the foreseeable future. A2P messaging holds a special appeal for companies as it caters to their customer relationships in a cost-effective, secure and unobtrusive way.
There has been a significant growth in the global SMS market in recent years. Research indicates that this tendency is very likely to continue, as according to one study the bulk SMS A2P (application to person) market alone will reach 70.00 billion USD in revenue by 2020. What are the reasons behind this boost in the SMS volumes and traffic?