Last updated: October 24, 2022
What is A2P messaging
A2P messaging, or "application to person messaging," is a type of SMS
messaging. Generally speaking, in which a text is sent from a software application run by a business to a customer's device. This method is also called "enterprise SMS" or "business SMS." Mobile users can choose to sign up for text message alerts that let them interact with businesses through their phones. The line of communication is usually one-way With A2P messaging. Since about 98% of all text messages are read, A2P messaging is a cost-effective method for businesses to increase client engagement. A2P messages are often used for marketing campaigns, discount codes, reminders about appointments, account PIN codes, bank alerts, and notifications about packages being shipped.