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What is A2P Messaging and how does it works

Last updated: October 24, 2022

a2p messaging
What is A2P messaging

A2P messaging, or “application to person messaging,” is a type of SMS messaging. Generally speaking, in which a text is sent from a software application run by a business to a customer’s device. This method is also called “enterprise SMS” or “business SMS.” Mobile users can choose to sign up for text message alerts that let them interact with businesses through their phones. The line of communication is usually one-way With A2P messaging.

Since about 98% of all text messages are read, A2P messaging is a cost-effective method for businesses to increase client engagement. A2P messages are often used for marketing campaigns, discount codes, reminders about appointments, account PIN codes, bank alerts, and notifications about packages being shipped.

How does A2P SMS work

Short Message Service sends messages using the SMPP protocol. Rules dictate how they link, whether each entity sends or receives a message.  Consequently, how the communication is packaged. Using the protocol, one entity starts an SMPP session to send a message. A SMSC approves or rejects the message and sends it to the recipient.

Recent tendencies and some examples

Here are a few examples of recent developments in A2P messaging. They could serve as a method of communication between a company and its customers. Specifically in the context of sales and marketing:

  • Two-factor authentication (2FA) increases account security by delivering a one-time pass code to a user’s mobile device.
  • Questionable account behavior triggers anti-fraud alerts.
  • Facebook Messenger and WhatsApp for corporate support.
  • Real-time online confirmations and updates for reservations.
  • IoT alerts and notifications between AI assistants and mobile phones.
Benefits of A2P

The most obvious benefit of A2P messaging is that it is an effective and inexpensive way to keep customers and add value to a service. Another one is that almost everyone can read it, with a nearly perfect 98 percent readability rate. Emails are read by less than 20% of recipients. A2P communication has substantially greater potential.

It is also a very safe way to send sensitive information. Because the service goes straight from the provider to the recipient. Without any stops in between that could put the information at risk.

A2P’s Reach

People are likely to use A2P more and more. It has already made its way into many major industries. For example finance, healthcare, retail, etc. More and more businesses will be subscribing to high-grade SMS platforms. All in order to deliver value-boosting service to their customers. Asia is one place in the world where this has been especially important. In 2015, countries like China and India were responsible for almost half of all A2P messaging around the world (based on data by Transparent Market Research). Volumes have gone up a lot in this and other places because more people are using smartphones. For Asia, A2P is likely to continue to be a key factor in changing customer service, and we expect it to grow even more.

Still not sure that text messages can help you get and keep customers for your products? Check out these facts and statistics:

  • Text messages have a 45% response rate, while emails only have a 6%.
  • 95% to 98% of texts are read immediately.
  • Customers spend five times longer messaging (testing) every day than making voice calls, and this is true for all age groups.
  • A survey found that 7 in 10 millennials and the younger Gen Z groups prefer to talk through text messages.
Grow your enterprise messaging business with an award-winning SMS platform

Quality stand-alone SMS platforms that can be linked with third-party software could be the saving grace. If you have a lot of SMS traffic, MediaCore SMS can handle it without a lot of hassle and at a low expense. After all MediaCore SMS is an award-winning Bulk SMS solution and has a full set of features that guarantee a messaging service. Our platform includes modules for billing, routing, and switching, which cover all parts of the SMS business.

A stand-alone platform. Or connected to any third-party system, such as ERP, CRM, etc.

Ask about MediaCore SMS at info@speedflow.com.